Magnolia Studio Portfolio Item, Amy Seiwert's Imagery

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Amy Seiwert's Imagery

Amy Seiwert's Imagery
Programs and Marketing
Amy Seiwert's Imagery, San Francisco, CA

©2016, Amy Seiwert's Imagery
ASImagery.org

Choreography by Amy Seiwert, Val Caniparoli, Nicole Haskins, and Adam Hougland
Artist Portrait Photography by David DeSilva and Mia J. Chong
Dance Photography by David DeSilva

image: Amy Seiwert's Imagery Sketch 6: Use Your Words Program Front Cover
Amy Seiwert's Imagery
SKETCH 6: Use Your Words
Program Front Cover

We were introduced to Amy Seiwert, of Amy Seiwert's Imagery, a young San Francisco Bay Area ballet company, through a recommendation by another client, Jane Elin, a dance educator. Amy's immediate need was a dance magazine advertisement and brochures for fundraising efforts.

This first project led to a variety of others, including a new logo for her web site, four years of programs for her annual spring SKETCH Series, and multiple fundraising brochures and print advertisements. We were delighted to be introduced to the gorgeous photography created by David DeSilva. His photographic mastery captures the fluidity and timelessness of dance and the incredible skills of the Imagery performers, in a way that is rarely seen as literally as it is in his work.

Sculpting the typography to fit the program images became a creative and intuitive endeavor as we experimented with using the logo fonts in unusual ways. We produced many composition and design proofs to ensure that the best images were used and that the content was accurate. Incorporating all of the lists of sponsors and individuals involved in each production was also key as an incentive for future fundraising.

We have been responsible for the design, layout, art-editing, typography, proofreading, production and project coordination for their print media since 2013, including the annual full color, 16-page, 5.5x8.5 inch, saddle-stitched ballet program, fundraising brochures, print magazine advertisements, and a huge advertisement which was featured in 2016 on the sides of transit buses in San Francisco and New York City.

image: Amy Seiwert's Imagery Sketch 6: Use Your Words Program Inside Front Cover
Amy Seiwert's Imagery
SKETCH 6: Use Your Words
Program Inside Front Cover
image: Amy Seiwert's Imagery Sketch 6: Use Your Words Program 
                                                Choreographers Program Choreographers
Amy Seiwert's Imagery
SKETCH 6: Use Your Words
Program Choreographers
image: Amy Seiwert's Imagery Sketch 6: Use Your Words Program Choreographers
Amy Seiwert's Imagery
SKETCH 6: Use Your Words
Program Choreographers
image: Amy Seiwert's Imagery Sketch 6: Use Your Words Bus Queen Ad
Amy Seiwert's Imagery SKETCH 6: Use Your Words — Bus Queen Ad
image: Amy Seiwert's Imagery Sketch 6: Use Your Words Program Performances
Amy Seiwert's Imagery
SKETCH 6: Use Your Words
Performances
image: Amy Seiwert's Imagery Sketch 6: Use Your Words Artists of the Company
Amy Seiwert's Imagery
SKETCH 6: Use Your Words
Artists of the Company
image: Amy Seiwert's Imagery Sketch 6: Use Your Words Contributors 
                                                and Sponsors List
Amy Seiwert's Imagery
SKETCH 6: Use Your Words
Contributors and Sponsors List
image: Amy Seiwert's Imagery Fundraising Mailer Outside
Amy Seiwert's Imagery — Fundraising Mailer Outside
image: Amy Seiwert's Imagery Fundraising Mailer Inside
Amy Seiwert's Imagery — Fundraising Mailer Inside
image: Amy Seiwert's Imagery Photo Exhibition Brochure Outside
Amy Seiwert's Imagery
Photo Exhibition Brochure Outside
image: Amy Seiwert's Imagery Photo Exhibition Brochure Inside
Amy Seiwert's Imagery
Photo Exhibition Brochure Inside
image: Amy Seiwert's Imagery Sketch 6: Use Your Words Advertisement One
Amy Seiwert's Imagery SKETCH 6: Use Your Words
Magazine Advertisement Layout 1
image: Amy Seiwert's Imagery Sketch 6: Use Your Words Advertisement Two
Amy Seiwert's Imagery SKETCH 6: Use Your Words
Magazine Advertisement Layout 2
image: Amy Seiwert's Imagery Tiny Bubbles Fundraiser Postcard Front
Amy Seiwert's Imagery Tiny Bubbles
Fundraiser Postcard Front
image: Amy Seiwert's Imagery Tiny Bubbles Fundraiser Postcard Back
Amy Seiwert's Imagery Tiny Bubbles
Fundraiser Postcard Back
Client Testimonial

August 24, 2015

"For the past three years Phyllis has designed the programs for our annual ballet performances to great satisfaction. Phyllis is a pleasure to work with and her sense for design and composition is very intuitive. The programs she designed for us fit perfectly with our company’s aesthetic and imagery and I feel that her design work perfectly reflects what happens on stage. I would recommend her design skills to anyone."

Amy Seiwert — Artistic Director of Amy Seiwert's Imagery
ASImagery.org