Magnolia Studio Portfolio Item, Designs of the Times

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Designs of the Times

Designs of the Times Newsletters
Make Habitat a Habit & News From Haverfield Park
Designs of the Times, Petaluma, CA

©2002-2004, Barbara Caswell
HaverfieldPark.com
SeasonsOfLondon.co.uk

All photographs ©2002, Barbara Caswell

Make Habitat a Habit: Hare Today, Gone Tomorrow Page One
Make Habitat a Habit:
Hare Today, Gone Tomorrow
Page One

In 2001 we were working with The Petaluma Post, a small rurally-focused newspaper in Petaluma, California. Our task was to convert the traditional layers-thick, cut-and-paste design advertisements and article mastheads into a strictly digital production format. During this process, we were introduced to many of the writers and local business owners that contributed to the newspaper.

One of the columnists Barbara Caswell, owner of Designs of the Times, was quite prolific with two columns each month: "Make Habitat a Habit" and "News From Haverfield Park". She was a distinctive Sonoma County home and garden designer who created Haverfield Park in Petaluma, California. She wrote extensively about protecting wildlife habitat while advising homeowners who wanted to reproduce charming, wildlife-friendly, landscapes and solve architectural problems. She used photos showing examples and explanations on styles and methods that focused on benefiting the environment and living cooperatively with local wildlife. Her home was a nostalgic country estate with a showcase quality house in a private natural setting.

Together we designed and produced 8.5x11 inch newsletters that featured her original Petaluma Post articles. We included the same wildlife photos and developed a masthead style and overall reusable template for the double-sided printing. She sold these newsletters when she hosted "sustainable home tours" and gave the proceeds to the Sonoma County Wildlife Rescue Fund.

image: Make Habitat a Habit: Canine With Feline Tendencies Page One
Make Habitat a Habit:
Canine With Feline Tendencies
Page One
image: Make Habitat a Habit: Opossum a Day Keeps Bugs Away Page One
Make Habitat a Habit:
Opossum a Day Keeps Bugs Away
Page One
image: Make Habitat a Habit: Cute, Fuzzy and Best Left Alone Page Two
Make Habitat a Habit:
Cute, Fuzzy and Best Left Alone
Page Two
image: News From Haverfield Park: Gateway to a Personal Paradise Page One
News From Haverfield Park:
Gateway to a Personal Paradise
Page One
image: News From Haverfield Park: Pumphouses: Part of Sonoma Scene Page One
News From Haverfield Park:
Pumphouses: Part of Sonoma Scene
Page One
image: News From Haverfield Park: Stone Building Worth It's Weight Page One
News From Haverfield Park:
Stone Building Worth It's Weight
Page One
image: News From Haverfield Park: Masonry Page One
News From Haverfield Park:
Masonry: A Weighty Decision
Page One
Client Testimonial

August 26, 2014

"I am a designer myself, and so particular that I have even been guilty of replacing periods with different ones. So imagine how pleased I was when Phyllis created my column reprints looking better than I had hoped! She did what it took to get them right, and blended suggestions of her own to my thoughts. I never have to be ashamed of showing them to anyone: they're professional."

Barbara Caswell — Founder of Designs of the Times & Seasons of London
HaverfieldPark.com
SeasonsOfLondon.co.uk